How do you talk about questions around religion and spirituality without betraying your cool, urban, youthful Londoner pride?
How’d I do it? By clarifying the idea.
Though our ragtag group of five-to-six individuals had a sense of the group's purpose, we needed to articulate our raison d'etre for ourselves, and for the audience we hoped to gather. I helped shepherd us to a more provocative statement of purpose:
If you have a fire in your spirit that’s burning to talk frankly and debate freely about spirituality, God, life, relationships, sex—you name it—then you belong at the Circus Spirit. Operating somewhere between faith and blasphemy, we offer an open space for those of us in our 20s and 30s to explore what we believe, without agenda or judgement.
I wanted to create a simple yet iconic symbol for our group, one that could be used endlessly without getting old. The circular shape, a set-slightly-off-balance name, and odd typeface, together give the logo a sense of solidity and peculiarity, perfect for a group of young people coming together to discuss spiritually important topics to them—from dating to islamophobia to tv shows.
As a group designed to explore difficult conversations, I designed the brand to speak to a simple idea of coming together, in something a little off-kilter and unusual. Pairing a minimal color palette of lime, black, and white, with the versatile and ever-friendly Source Sans Pro, I create a brand that instigates, intrigues, and inspires.