UXD: Personas a job story
Following our persona work, we had further homework to really get to the essence of personas: their needs. Sometimes with persona work it's very easy to get lost in the romance of the story or the nuance of the personality, but these description while lovely, don't really help to design a product. In some ways, those might be better left for brand building moments than user experience design.
So, we had to recast our personas in the job story, nicely described on Medium for those who want to dive in deeper. The framework looks like this:
Ideally, I would create multiple of these job stories for each persona as the situation, motivation and expected outcome should vary often.
Here were mine: