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Blog

Personal blog of Alicia Fowler, aka @aliciaef, senior strategist at FutureBrand. Topics covered include brands, branding, technology, and space, and more!

Clear your cliché cache

This week's post comes via a fantastic Forbes article I read this morning: the 89 business clichés that will get you promoted to middle management fast. I laughed the whole subway ride reading these and I hope you will too. My three favorite clichés and corresponding meanings are:

#2. We’re data-driven = We try not to make decisions by the seat of our pants. When possible, we try to base them in facts.

#29. We need to monetize/strategize/analyze/incentivize = When in doubt, stick “-ize” on the end of a word and say we’ve got to do this and 9 out of 10 times, it will sound action-oriented.

#63. We’re all about value-add = Unlike our competitors who seek to add no value.


If you'd like to laugh with me at terrible clichés we all say, read the full list here.