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Blog

Personal blog of Alicia Fowler, aka @aliciaef, senior strategist at FutureBrand. Topics covered include brands, branding, technology, and space, and more!

The music of words

Some words, I wish, could be more naturally woven into conversation. Perhaps the draw of these words is their meaning more than their sound, but oh do some words sound spectacular. Like "cataclysmic". It just sounds—no, it feels—so good. Go ahead. Say it. Cataclysmic. Feel that tingle on the back of your neck? That's not fear of impending destruction, that's delight at the cacophony of harsh Cs and Ts produced as your tongue strikes the back of your teeth. Mhmm. Cacophony. That's another delightful word to pronounce.

These are a few of my favorite sounding words, though I rarely find much context to say them without sounding like a sophomoric arse:

Cataclysmic
Nan (I should move to England just to be able to justifiably say this)
Cacophony
Mellifluous
Zeitgeist
Humanoid
Chisel (and fizzle)
Bazaar
Rancor
Avuncular
Tautology

Have you got any favorites?