FutureLearn - Brand idea
Last week in my FutureLearn class we explored Wolff Olin's framework for getting to a brand idea. It's a simple construct, much like all the other brand frameworks that exist, but I like the simplicity. To get to the brand idea, think of two things:
1. What's wrong the world? (What are you trying to change? What's lacking in the marketplace?)
2. What makes you special? (What commercial advantages do you have? What beliefs set you apart?)
I took a look at NPR to figure out how the brand could continue to grow, and perhaps even expand its footprint.