Personal blog of Alicia Fowler, aka @aliciaef, senior strategist at FutureBrand. Topics covered include brands, branding, technology, and space, and more!

Friday Finds Urban Outfitters Renewal

Last week Urban Outfitters' five-story "pop-up" gamble in Brooklyn opened. The theme? Locally made (like, hyper local) products from surfboards to candles. And then of course the usual over-priced, Indonesian-made regular products. I must say I begrudgingly liked the oddly named Space Ninety 8 (ok, its the street location, but why the half-n-half construct?), even if it felt a bit too hipster-self-referential. Me thinks a longer write up is in order...