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Blog

Personal blog of Alicia Fowler, aka @aliciaef, senior strategist at FutureBrand. Topics covered include brands, branding, technology, and space, and more!

One more thing...where are the Apple ladies?

Ok I'll admit it. I want the stupid iPhone 6. No it won't fit very nicely in my tiny little girl hands but I'll still want it. And yes I want that stupid Apple Watch too. No I don't like love its name or the font but I'm glad Apple's moved on from the "i" convention. And ok fine I'm kind of keen on Apple Pay. (I hate wallets, no detractors there other than getting more stuck in the apple platform.)

However, I must admit my glee for the Apple products is starting to fade. I have a Moto X and a Moto 360 on back order (talk about another bungled product launch). The Moto X is pretty banging and the android/google ecosystem is creepily amazing. But I still just like my Apple stuff more. A bit sleeker, more considered, better looking.

 Eddy Cue, the only bit of diversity on screen today 

Eddy Cue, the only bit of diversity on screen today 

But can design and platform stickiness really continue to sway me when I struggle through a nearly two hour bungled launch event and never see a woman on stage? (The only ladies seen we're freaking models/athletes in the product pics and vids.) Gracias a Dios por Eddy Cue, Apple's Cuban-American SVP of Internet Software and Services and apparently diversity. (Sorry mom, you should have taught me more Spanish.) I mean come on Apple. You're telling me there isn't one freaking female on the iPhone, Apple Pay or Apple Watch teams? Johnny Ive HAD to do the voice over for the Apple Watch? Like Angela Ahrendts had no part in securing so many fashion bloggers to attend today's event or a hand in the beauty of the Apple Watch Edition version. (Seriously that is some clunky and terrible naming.) Oh and you couldn't have partnered with oh I dunno, Beyoncé, Rihanna, Britney or any other female musician on the sweet iTunes release? But I actually found U2 to be a fitting end to the event. Ain't nothing like a bunch old white guys to end an event run by old white guys. 

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Which is what's making me a bit sad about Apple. I want to see myself there. Not working there—though that might be awesome—just belonging there. Yeah Google and all the rest of the tech world has its challenges getting more women not just in the door but up the ranks. But at least I hear about Google X and other initiatives. By contrast it feels as if Apple thinks I'm only good as a model of its products. Or a buddy for iOS sheningangans at WWDC. 

So, Apple it's time you up your game. Next year, whether at WWDC or your other fall event, please let a woman speak. I'm dying to hear what Angela Ahrendts is up to! With your sly  website refresh (FINALLY) I suspect she's got more in mind for the online store, but who cares about my speculations, let's it from the girl! So Apple, come on. I know you can do it. Up your game. Get some diversity in those ranks. Get some gals on stage. Otherwise, perhaps it's time I reconsider this one-sided relationship.  

And for your enjoyment, the men of WWDC and today's event. (More photos to come.) 

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 Seriously this guy's scarf now has a parody twitter handle. Internet! This was not the thing to notice. 

Seriously this guy's scarf now has a parody twitter handle. Internet! This was not the thing to notice.